Direct TV Strategic Plan Essay Example | Topics and Well Written Essays - 750 words

Direct TV Strategic Plan - Essay ExampleCustomers connected to the internet can access the companys library, restart, and rewind shows and also engage synergistic TV programs that bring home the bacon real time information (DirecTV, 2013).The companys advanced entertainment will involve an expanded capabilities. The company will provide streaming services outside the home with over 50 on-demand channels (DirecTV, 2013). Customers receive an improved user porthole that unifies search across multiple screens. This interface is achievable through smart search capabilities across all platforms including mobile devices, tablets and set-top boxes (DirecTV, 2013). A global viewing history will ensure that subscribers can duty period from one device to another and continue a previously paused program.The companys strategy to transform subscriber experience will involve meliorate workforce and service quality engagement. Generating and testing of new ideas lead to improvements in product s and procedures (DirecTV, 2013). A simplified customer interaction and increased subscriber self-service capacitance will increase productivity by reducing customer contact rates. Customers will also receive bundled broadband, video, and telephone services to improve customer thingummy and cut costs (DirecTV, 2013). Providing a responsible pricing and enhanced productivity improves the customer experience and also the companys profitability increases.The use of marketplace growth and market share in developing strategies is crucial to our expansion. Suttle (2015) states that a companys method of development is contingent upon its competition and financial situation. DirecTV presently has a little market share and especially in the private businesses. A firms market share is useful in find the companys strategy such as developing integrated bundling services and improving customer services like billing and encase (DirecTV, 2013). A