Strategic Decision Making Assignment Example | Topics and Well Written Essays - 3000 words

Strategic Decision Making - Assignment Exampleage in renewal march which covers the period from the idea extension or opportunity search to the approval of unanimous for its development or termination (Postma, Broekhuizen, and Bosh, 2012 643). The activities of the front-end phase case can include the following idea generation, ingathering strategy formulation, early executive reviews, project planning, etc. The front-end phase is also recognized to be the more or less important and more difficult to manage compared to the other two phases of NPD as it has higher uncertainty level. The type of management front-end phase is highly correlated with the final outcome of the project (success or failure). Some of the potency problems with which firms face during the front-end phase include two categories management of ideas and management of attention (Postma, Broekhuizen, and Bosh, 2012 643). Management of ideas is an important process as it involves the way the ideas are generate d, shared, communicated, and viewed by different stakeholders. Uncertainty about outcomes, shortage of adequate ideas, and short-run problem orientation are some of the possible pitfalls the firms face during front-end NPD phase. Management of attention is another profound aspect during the initial stages of the NPD process as human factor and limited human capacity to claim attention can serve as a limiting factor in idea generation process. Limitations of organizations and group is another type of management attention issues and refers to the problem of group thinking, and organizational structures and systems undermining creativity and innovation (Postma, Broekhuizen, and Bosh, 2012).Postma, Broekhuizen, and Bosh (2012) tried to address the above mentioned issues and problems and to make the front-end phase more effective and productive by offering a scenario analysis method as a creativity and innovation enhancing tool. Scenario analysis is a tool which enables management and other team members to define various uncertainties